![]() You can use Google Trends to search when certain products or services are most searched for in the year. Often this means it can be important to know when it is best to market certain products or services as well as get ahead of the supply chain. Many businesses such as tourism, travel or e-commerce often work on a seasonal basis. On top of that, there are many SEO benefits too. ![]() They absolute key to marketing success is making your target audience really feel like you understand them and their needs. Often we can lose inspiration or feel the need to shake up our creative approach what better way to do that than to see what other visual content our audience consume and enjoy. Google Trends is not only useful for searching and comparing written content, it can also be used to inspire and aid creativity in a visual manner as well. If you find common trends that are also related to your industry you can curate content around that topic and serve your audience content that they are invested in. Google Trends is a free online tool that will help you find how much interest people have in a specific topic. Many of us can get consumed by keywords and technical SEO that we lose sight of the purpose people need to want to read your content. You have to make content that people will find engaging and want to read. Here’s a few reasons why you should consider it:Įveryone wants their online content to be fresh, relevant and most importantly, the type of content that your audience wants to digest. To increase your marketing success you need to capitalise on trends and it’s not just about finding the most interesting topic but knowing when and where to place this content for the world to see. ![]() Why should you use Google Trends for marketing? When you have completed your analysis you can download a report of your data to anaylse it in greater detail, share with other team members or clients, or even run it through other programs for further exploration. Google will also offer you related keywords based on your search, meaning you can learn what other similar search terms users are searching online with. You can compare up to five keywords and compare them against each other to narrow your keywords down to the most ideal term. Your searches can be as specific as you need them to be as you’ll have the ability to customise your keywords and phrases by a specific time period as well as location. You can use the tool at no expense and with no limitations hidden by upgrade fees. The best thing about Google Trends is that it’s completely free. Using this data you can select the best search terms for your website, giving your campaign the best chance at success. ![]() This helps you keep on top of whether search terms tractions are increasing or decreasing. Google Trends is an online tool that will allow you to compare the popularity of different search terms. Let’s start with a basic understanding of what exactly Google Trends is. Here’s everything you need to know to get started… Google Trends is a powerful marketing tool and it’s not being talked about enough! Everyone wants to improve their SEO, keep their content fresh and gain valuable information on their market – Google Trends will help your business improve in these areas.
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